Air Rejuven8 “A hard day of training should be followed by a day of easy training.” - Bill Bowerman
Designed with an intense focus on comfort and breathability, Nike launches the Air Rejuven8, an innovation that rejuvenates the foot during an athletes day off the field.
Nike’s heritage of 35 years of innovation “The great thing about innovating at NIKE is that we have iconic heritage products to draw from,” says Pam Greene.
With help from the Innovation Kitchen team, and drawing from the experience of designers like Bob Mervar, who designed the Presto; Tinker Hatfield, creator of the Air Huarache; Sean McDowell, who brought the Air Kukini to the triathlon world; and Bruce Kilgore who invented the Sock Racer; Pam built upon their foundation concepts and pushed them to the next level of rejuvenating comfort and aesthetic functionality. The Zvezdockha, Nike’s innovation project with designer Marc Newson, introduced the idea of modularity to the NIKE family, and the Air Rejuven8 makes it accessible from a consumer and athletic standpoint. The Air Rejuven8 is the latest evolution and fusion of the aforementioned shoes in the NIKE family tree, combining great fit, breathability, and support in a seriously fun way that only Nike can deliver.
NIKE AIR REJUVEN8 will exclusively available at J-01 by D-MOP at 8th APRIL 2008 in HONG KONG.
Check out the full story, spec & photos after the jump.
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