Following the unveiling of the 22 Chinese Federations Uniforms, Nike launched its Nike Sportswear product line at an exhibition at the “Cable 8” Studio in the Chaoyang District. The new Nike Sportswear line is rooted in the company’s passion for sport while at the same time remixing and improving iconic designs with new technologies.
Nike Sportswear launches with eight iconic Nike products celebrating the legacy of Nike design. It includes: the Air Force 1, the Windrunner, AW 77 Hoody, the Nike Dunk, Air Max 90, Eugene Track Jacket, the Cortez and NSW Tee.

Elements of the installation include a series of high-definition video portraits by celebrated artist and designer, Robert Wilson and producer Noah Khoshbin. The pair has translated Nike’s design innovation in sport and the energy of athletes like Sofia Boutella, Shingo Iwasaki and Nigel Sylvester into a unique visual and sensory experience. As part of the launch, Nike is naming the category Nike Sportswear evoking the name first launched back in 1979.

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Thanks to NIKE Global, NIKE HK for everything.