
Successfully grown since 2005 the critically acclaimed adidas by Stella McCartney collaboration is presenting the spring/summer 08 collection for the very first time during London Fashion Week as the official closing event. Highlights are the introduction of Golf as a new sports category within the performance range accompanied by the broadening of the Cover Up section as a follow-up to popular former seasons. The line also features 100% organic cotton pieces within the Washed segment and a new packaging concept with boxes made out of 100% recycled paper alongside the different categories.
After the recent winning launch of Dance for fall/winter 2007 the adidas by Stella McCartney line now hits the ball with Golf as a new category and extends naturally. Whether to brush up on skills or to start as a beginner, with the adidas by Stella McCartney golf range there is no restriction of elegance outside on the green. This segment is inspired by men’s silhouettes and traditional tailoring, combined with feminine details and grace. Soft stretch fabrics and pristine smart polo’s fit perfectly with Codura jackets and underline the ideal proposition for the fusion of performance and style. In addition, the line consists of key looks for après sport e.g. on the way to the club house breaks. Highly functional golf footwear introduces the Garbato shoe that offers waterproof technology while showing great attention to details such as embroidery eyelets and a removable kiltie tongue allowing different style options.
The spring/summer 08 collection will be available in adidas shops, Seibu, D-mop, I.T. and Lane Crawford on 1st February 2008. Alongside Golf, Gym and Running, the spring/summer 08 range continues to offer highly functional products for Swim and Tennis. Prices range from HK$150 up to HK$2,000.
adidas Shop -adidas Sport Performance Center, 17 Hankow Road, TST ,
4/F Sogo Department Store, Causeway Bay
Seibu - Pacific Place Seibu, 88 Queensway, Pacific Place
D-mop - G/F, 11-15 On Lan Street, Central,
Shop B03, Sun Arcade, 28 Canton Road, TST,
6/F, Langham Place, Mongkok
I.T - Basement, 2-4 Kingston Street, Causeway Bay
Lane Crawford - Podium 3, IFC Mall, 8 Finance Street, Central,
3 Canton Road, Tsim Sha Tsui
www.adidas.com
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