Reebok Defends The Universe With Voltron Footwear Collection
Canton, MA (April 11, 2007) – The universe will once again be a safe place as Reebok will partner with World Events Productions to launch a footwear collection this fall inspired by the WEP television series Voltron: Defender of the Universe . The Reebok V-Pack will be available at select retailers beginning October, 2007.
Inspired by the ever-popular animated TV series Voltron: Defender of the Universe, the Reebok V-Pack collection is comprised of five boldly colored shoes that reflect the energy of Voltron. Debuting in 1984, Voltron featured five Lion robots that assembled into the mighty robot warrior Voltron. The series proved to be a huge hit and quickly became the number one children’s program around the world. The mega-hit is being reintroduced into popular culture with the debut of five Voltron-inspired Reebok shoes. Each represents one Lion robot and is aligned with some of Reebok’s best-known silhouettes.
The first of the V-Pack shoes will hit retail this October. Every few weeks additional shoes will become available- first the legs (blue and yellow), followed by the arms (red and green) and finally the body (black) to complete the collection. Each of the shoes will retail with its corresponding Voltron lion robot toy:
Pump Omni Lite: inspired by the colors of the Yellow Lion and its pilot Hunk
Ventilator: inspired by the Blue Lion and Princess Allura
Insta Pump Fury: inspired by the Red Lion and pilot Lance Charles McClain
ERS Racer: inspired by the Green Lion and Pilot Pidge
Court Victory Pump: inspired by the Black Lion and Commander Keith Akira Kogane, leader of the Voltron force!
About Reebok
Reebok International Ltd., headquartered in Canton, Massachusetts, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. A subsidiary of the adidas Group, the company operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok at www.rbk.com.
About World Event Productions
Founded in 1982 and headquarted in St. Louis, Missouri, World Events Productions continues to be a leader in technological innovation and programming excellence. 2004 marked the 20th anniversary celebration of Voltron, a leading World Events Production property that topped the charts in the 80’s and generated a loyal fan following that still exists today. Today, World Events Productions properties are licensed throughout the world with presence in more than 60 countries. World Events Productions specializes in the international licensing, production and distribution of animated television entertainment and is the sole licensor of all Voltron properties worldwide. For more information visit www.wep.com or www.voltron.com.
